Giới thiệu Sách Ngoại văn: The Four -The Hidden Dna Of Amazon, Apple, Facebook, And Google

Thông tin chi tiết
NXB Transworld s Ltd
Ngày xuất bản 09-2018
ISBN-139780552173438
Kích thước19.1 x 12.2 x 2.2 cm
Loại bìaBìa mềm
Số trang 336
Ngôn ngữ Tiếng Anh


MÔ TẢ SẢN PHẨM
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.