The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising Hardcover – March 16, 2018
by D&ad (Editor)
Product details
Publisher : Taschen America Llc (March 16, 2018)
Language : English
Hardcover : 536 pages
ISBN-10 : 3836568527
ISBN-13 : 978-3836568524
Item Weight : 2.1 pounds
Dimensions : 5.75 x 2 x 7.75 inches
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
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